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A Shared Dream…
Experimentation, failing, discovering, uncovering; all ways I’d describe what I did for years whilst cooking without any true outlet beyond the dinner table…
That is until now!
I’m Anna Brooks and I will forever be an amateur cooks and student of food. It’s cliched to call it “my passion” but food provides me an overwhelming sense of intrigue in all respects – always rooted in practicality, and sometimes just a bit of good ol’ fun!
Cooks Dream is therefore not about eye-watering complexity – the Dream is simplicity. Which means me and the team here at Cooks Dream publish down-to-earth, heart-warming and practical articles for everyone – including those sideline #Foodies who are equally intrigued and appreciate the food they eat each and every day.
Mission
When Anna started this team, one of the most common questions from new team members was “what’s the mission?” But Anna didn’t really have a catchy slogan… what she had was better!
She described to each person on our small team how she wanted the readers of our online magazine to FEEL when they were visiting us;
Cared for, like we’d read their minds and understood what the questions behind the questions were – and always make you feel like we’re 2 steps ahead and “have your back”.
The other significant aspect of the feeling was NOT making our readers feel unsophisticated or patronised – as with so many food-magazines which make assumptions about ingredients you have available – and the “maturity of your palate”.
If it’s hearty classics, the basics of ingredients, or intrigue about takeaway food your family regularly enjoys – you should feel seen.
When Anna described it this way, we could ALL relate to what she was passionately conveying. It’s been a fantastic foundation and guiding light for our small team of #foodies and we’ll continue to keep our readers at the center of our minds in everything we do because of it.
Clients
- Airbnb
- Apple
- Dropbox
- Mailchimp
- Microsoft
- Netflix
- Spotify
- Uber
- Zoom
Experience
Designer, Initech — Paris, 2017-2020
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Designer, Hooli — Tokyo, 2016-2017
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Photographer, Acme — London, 2014-2016
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Education
- School of Design — London, 2015
- College of Art — Paris, 2012
- Institute of Technology — London, 2010