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Americolor Soft Gel Paste food color has so many advantages over other food coloring. 
Greatly reduces any aftertaste, while dramatically reducing fading.
Americolor Soft Gel Paste's superior formulation can withstand the harsh freeze/thaw cycle without food colors bleeding.
Frozen cakes which are set out at room temperature will form condensation. Americolor Soft Gel Paste food coloring will not run with the moisture like other food colors.
This technology controls fading to less than 20%, even in extreme conditions.

Americolor Soft Gel Paste food color : bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, compound coating and white chocolate (with addition of Flo-Coat). Use your imagination! Soft Gel Paste will color just about anything you need to color! MADE in the USA