The TruColor goal is to provide State of the Art Natural Food Color for everyone, bringing to bear all the wholesome beautiful and brilliant colors found in nature. We are continuously working to bring new never before seen natural colors to everyone to make them stronger and better than any other natural color product ever created!
TruColor products have no FD&C Dyes – No Preservatives – Big 8 Allergen Free – GMO Free
A “Tru” American Innovation, TruColor are dedicated to providing a healthy alternative to synthetic ingredients with artificial preservatives. TruColor Natural Colors that are free of FD&C dyes, free of artificial preservatives and free of “Big 8″ allergens including milk, eggs, fish, crustacean shell fish, tree nuts, peanuts, wheat and soya. TruColor is gluten and free of Genetically Modified Organisms (GMO FREE)
At TruColor we have spent years developing our natural colors with vitamins, antioxidants, polyphenols and phytonutrients (Plant Nutrients) that keep your body working properly and may help prevent disease.