Americolor food coloring has so many advantages over other food colors. Greatly reduces any aftertaste, while dramatically reducing fading. Americolor Soft Gel Paste's superior formulation can withstand the harsh freeze/thaw cycle without food colors bleeding. Frozen cakes which are set out at room temperature will form condensation. Americolor Soft Gel Paste^TMfood coloring will not run with the moisture like other food colors. This technology controls fading to less than 20%, even in extreme conditions. Americolor Soft Gel Paste™ food coloring will not break down icings, especially the more delicate non-dairy whipped toppings. Just think, you now really can color non-dairy whipped toppings with deep, vibrant tones! Soft Gel Paste by Ameri - Color will color: bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, compound coating and white chocolate (with addition of Flo-Coat). Use your imagination! Soft Gel Paste will color just about anything you need to color!