AmeriColor Deep Pink Soft Gel Paste. State-of-the-art food technology is why Soft Gel Paste has so many advantages over other food colors. Color molecule encapsulation creates a barrier that greatly reduces any aftertaste, while dramatically reducing fading. Soft Gel Paste's superior formulation can withstand the harsh freeze-thaw cycle without colors bleeding. Frozen cakes which are set out at room temperature will form condensation. Soft Gel Paste will not run with the moisture like other food colors. This technology controls fading to less than 20%, even in extreme conditions. Soft Gel Paste will not break down icings, especially the more delicate non-dairy whipped toppings. Just think, you now really can color non-dairy whipped toppings with deep, vibrant tones! Soft Gel Paste by AmeriColor will color: bread dough, cookie dough, cake batter, whipped toppings, marzipan, compound coatings and white chocolate (with addition of Flo-Coat). Use your imagination! Soft Gel Paste will color just about anything you need to color!. From AmeriColor Deep Pink Soft Gel Paste. to cake decorating, Amercolor has a huge range of colors and varietals. We are your true baking super store. Talk to us about bulk baking and wholesale bakeware opportunities. Happy baking!